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Refresh website – it’s that time

Listed under Blog, Marketing Posted Jan 06 2012

I have been refreshing this website recently to accomodate “progress”, but I have realised that you have to be careful, if you are a bit on the creative side. It is easy to get carried away and forget the point of changes.

Don’t want to end up with a site looking like this cluster:

I never got that discombobulated, but some ideas just don’t work. For instance, Auto Twitter was a cool idea, but the software generated whopping great pop-up ads, which isn’t at all what I had intended for my readers.

If you have a WordPress site like this one, and a good list of aims, there is a wealth of resources, plugins and tutorials available to help you create whatever layout or functionality you want.

Kevin Muldoon has loads of interesting WP Mods for you to sort through.

Best website tweak

Not wishing to sound like the Riddler, but: the single best tweaks I have done are invisible, but they don’t go unnoticed.

Taking my lead from Pingdom, which analyses website performance, I have used a plugin called W3 Total Cache to completely revamp the engine, so to speak. Images compressed, scripts all in one place, code stripped back to the bare…

Thanks to the tweaks and MDDHosting servers*, the pages should now load very fast.

Website refreshed but aims unchanged

The basic premise of this site was to show potential clients that I know what I am talking about, and to show how decorating can be done to a high standard. That still stands, but as the material has increased, I realise I am able to help not only homeowners looking for good decorating services, advice and leads, but also help other decorators too in their business. eg

Feedback on website changes

Should you ever see any horrendous errors or weirdness, please email me via another cool tweak, the contact form!

How are you finding websites, blogs and social media generally, in terms of helping your business. Is all the tweaking and fiddling ever worth it?

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