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Painters and decorators with websites- read this from Darren Slaughter

Listed under Blog, darren slaughter, Marketing Posted Jul 17 2012

I received the email below about Darren Slaughter contractor website appraisals for $105.

It may be too late now, as it is a cracking offer – the first 20 applicants get $105 worth of Google Adwords thrown in too, so to all intents and purposes he is offering 20 FREE website reviews. But even at full price, the impact of Darren’s sales acumen on your website will pay for itself over and over. And this is how I know.

Darren went through several pages of my website with a fine tooth comb, analysing problems with the “sales” side of the website, and giving solutions for me to work on. Darren opened my eyes big time and I hope I have been a good student, applying not just his sales ideas, but generally making the site more “sticky”. So I can highly recommend the merits of this offer from personal experience.

Here is Darren’s email for your information.

Well Hello There! Good morning, or afternoon or whatever time it is that you finally got to read this.

In Sunday’s newsletter I mentioned I would be offering you something this week. Well, here it is… If you don’t want to hear it, STOP READING NOW! DEAL?

In Sunday’s newsletter, I talked about content creation and what you need to do to make your site convert readers into prospects and then clients or customers.

Well, here is the offer…

I normally offer website reviews for $199 with a $105 Google Adwords Coupon, netting your review cost at $94. Well how about this; for the first 20 contractors, I will do a written report for each page of your website (up to 20 pages) for just $105, but you still get the $105 Google Adwords coupon, so your website review is basically free!

How can you turn away free?

You can’t. And you shouldn’t. Because converting just one prospect into a client or customer can pay for your review costs a few dozen times over.

So what do you get?

Well, I’ll review your website in careful detail, looking at the message you are delivering and the way it is being communicated. I’ll run it through my 38 point checklist of conversion factors and determine exactly what needs to be improved.

Then I’ll create a personalized report that tells you everything I’ve discovered and exactly what you’ll need to do to increase the effectiveness of your website.

I’ll make sure you can easily understand what needs to change — and how to change it, and with the written report you’ll have everything you need to improve your website quickly.

Ready to get started? Click the link below to go to PayPal, pay the $105 and put your website address in the comments. I will get your review done within the next week. But remember, I will only do this for the first 20 clients, so don’t wait.

Link to PayPal

Click the link above to get started. Don’t forget to include your website address in the comments section of PayPal checkout form.

And if you aren’t ready yet, bookmark this page for when you are.

Blogging Painter website reviews

Here is another way to tap into Darren Slaughter’s knowledge. He has also teamed up with copywriter, Tess Wittler, and they are offering free feedback on contractors’ websites once a month, over on the Blogging Painters website, a massive US-based resource for the decorating trade. Can’t say fairer than that.

There is no getting away from it, within a few years, the vast majority of the public will be searching for all their information online. I know the Traditional Painters around the UK are working hard to ensure that when homeowners do go online looking for a skilled kitchen painter, that they find their local Traditional Painter, see the value in their skills, appreciate their in-depth knowledge and the passion they have for the trade.

And Darren’s input was invaluable, underlining the point that if someone goes to all the trouble of reading your services, reads a handful of problem-solving blog articles, reads your testimonials, reads About You… that they probably want to go to the next stage! And your website copy, and the site’s design needs to make it very clear and simple, exactly how to go to that next stage.

It’s all good interesting stuff from Darren. If you don’t get on the list for a $105 review, at least visit his site, sign up to his blog, or his newsletter or for one of his services.



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2 comments to “Painters and decorators with websites- read this from Darren Slaughter”

  1. Darren

    Andy I can’t thank you enough for the kind words! I really appreciate it!

  2. Chris Haught

    Thanks for the kind words Andy, it is a great sense of community we are building, thanks for all your help and support!

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