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Marketing idea for painters and decorators

Listed under Blog, Marketing Posted Dec 29 2011

Website, SEO and keyword stuff can be a bit baffling, but this is a dead simple but powerful marketing idea for all painters and contractors with a blog.

Pick a particular article you are proud of, and send the following email to the companies or experts mentioned or linked to in your article…

Hi this is a post I wrote recently about <Insert topic> and link – <https://traditionalpainter.com/>

I wondered if it might be worth while for you to post it or link back to it on your site, so your visitors can see another painter’s perspective? Or if you are interested maybe you might like to write a guest post on my site about the topic and link back to your site. Thanks for your time. Andy

This is one part of a plan put together by SEO expert, Yoast, if you want to attract traffic to one particular outstandingly interesting or useful page, which he calls cornerstone content.

Lest we forget, the only reason the internet is so powerful is because of hyperlinks. So help out your visitors by linking to other articles or businesses that have something relevant to add to what you have to say.

On a business level, you might think it is counter-productive to link to competitors. But as an idea, if you tell your potential customers that you use Mirka sanding kit, dollar to a dime they don’t know what that means! So why not link to another decorator’s homepage somewhere else in the UK who does similar standard work to you and uses the same sanding kit. Maybe if they have written about the wonders of dust-free sanding, per the above idea, get them to link back to you from their article.



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