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Find a painter

Listed under Blog, Marketing Posted Oct 01 2008

How to find a painter and decorator? This must be a nightmare question for members of the public who move into a new area and don’t know anyone to ask (or more accurately, trust) for a reference. The first port of call is usually a business directory of trades.

Yellow Pages
In days of olde, there was Yellow Pages, a telephone-style directory of local businesses that was delivered free through every door, once a year. It looked impressive and trustworthy, but for most customers, it represented a glorified lottery, because there were no checks and balances about the integrity of the advertisers. The more a company paid, the better their ad. Hardly a reflection of the quality of their service.

Online trade directory
Nowadays, online directories are especially useful for customers looking for a painter. In the US there is White Pages.com an online version of the Yellow Pages. There is even a mobile version of the White Pages, courtesy of Google. In the UK, Yell.com is the online business directory many turn to.

In the internet age, each entry is compiled by the business, and there is a whole raft of options to make ads stand out even more than the basics. The entries are easy to search. The bottom line though, is that, just like the paper version, many listed businesses are still not vetted for integrity. There are checks and balances gradually coming online, however, that may eventually give potential customers some peace of mind.

Reviews
The beauty of the internet is that anyone can air their opinion. And by and large, if you look at Amazon as an example, people give truthful reviews about products and services, and they review in sufficient numbers to give you confidence in your choices.

The online Yellow Pages family has the facility to accept reviews, and in theory, the more it is used, the better the quality of reviews to help the public make an informed choice of trades people.

Business websites
Rather than glossy catalogues, company websites can provide literally unlimited info about a company – and for £220, UK businesses can create a priority ad with a link to their website to help customers gain further insight into a potential business choice. Of course, the website may or may not be useful or truthful, but at least it is another reflection of the business, a big improvement on a simple ad in a directory.

Conclusion about How to Find a Painter

The bottom line, directories are a starting point for members of the public looking for a trades person to employ. Whether online or in a hard copy directory, the info on display is basic and needs to be verified. Reviews are a good start, but the best way forward for anyone looking for a good painter, is a personal recommendation

Other tradesmen are usually the most reliable in terms of an opinion on technical expertise of other decorators, as they see things that homeowners maybe don’t. And to know if a decorator is trustworthy, and clean and tidy at work, that is where the opinion of a trusted friend living in the locality who is a previous client, comes into its own.

Traditional Painters around the UK are invited to join the group, nobody can pay to join. Technical expertise and a focus on hand painted kitchens and furniture is the primary “filter” but we are also determined to raise the bar in our trade, and for that you need open minded decorators, who are willing to share everything they know, and are fundamentally, good people. I am happy to recommend any Traditional Painter to any client who wants excellent service from start to finish – ONLY those listed on this page, of course.

See what homeowners who have employed one of our group have had to say. Ask them if you want to hear more.



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