Marketing

Websites for painters and decorators

This post about Websites for painters and decorators is for those tradesmen who haven’t got a website yet. Or in short, painters in trouble, or heading that way. The world is moving ahead fast and regardless of how conservative, traditional or resistant to change the painting industry might be, the fact is, the rest of Read More

Darren Slaughter: strategies to survive recession (for Painters)

Blog, darren slaughter, Marketing

I asked Darren Slaughter, online sales and marketing advisor to contractors in the USA, to share with UK painters and decorators his strategies to survive recession. I was thinking along the lines of “America sneezes, Britain catches a cold“. Darren’s observations and advice based on what our N. American painting colleagues are facing / doing Read More

From quotation to completion, master kitchen painter for London explains the process

Blog, hand-painted kitchen, Mark Nash, Marketing, tikkurila

Mark Nash is a master kitchen painter covering London and M4 corridor. From quote to completion, he explains some of what goes on behind the scenes of a consummately professional decorating firm. Internet friendly ‘Pleased to meet you, we enjoyed watching your door painting technique on YouTube…’ ‘Hello Mark, will you be using the atomiser Read More

Best advice about online marketing for painters

Blog, darren slaughter, Marketing

Off my own back, I set up and started marketing the Traditional Painter site in 2009, and for the first year, enquiries via my site kept me fully employed with a constant flow of specialist decorating work. I doubt I would have come across most of those clients via conventional offline sources. At the end Read More

Painters and decorators with websites- read this from Darren Slaughter

Blog, darren slaughter, Marketing

I received the email below about Darren Slaughter contractor website appraisals for $105. It may be too late now, as it is a cracking offer – the first 20 applicants get $105 worth of Google Adwords thrown in too, so to all intents and purposes he is offering 20 FREE website reviews. But even at Read More

Verbal quotes for painting and decorating work- no!!!!!!!

Blog, Marketing

A local painter and decorator told me they give verbal quotes to customers, often over the phone. What?! It’s not that I distrust people, but there is way too much can go wrong with that approach. Mondegreen is not a colour, it is a contractual disaster waiting to happen “A mondegreen is the mishearing or Read More

How to find a specialist kitchen painter- QR (Quick response)

Blog, hand-painted kitchen, Marketing

If you want an easy way to find a trusted reliable specialist kitchen painter in your area, just scan this QR code with your iPhone or smart phone.

Review of Traditional Painter website by Darren Slaughter

Blog, Marketing

In April 2011 I commissioned a website review by Darren Slaughter, a US-based marketing adviser to building and building-related companies. To say that his review was insightful and helpful is an understatement. Update By February 2012, the site was attracting 26000 page views a month, (in April 2011) at the time of Darren’s website review, Read More

Traditional paint high VOC modern paint low VOC – debunked

Blog, Little Greene, Marketing, paint

In 2012, I find the easiest way to classify or differentiate between traditional paints and modern paints is by “look” – not by Traditional paint high VOC modern paint low VOC, or chemical content… If you read a comment below, I get lambasted for apparently not knowing what a traditional paint is, and that I Read More

WordPress for Android

Blog, Marketing

I Googled, “WordPress for Android” to see if the specialist painters listed on the Traditional Painter website could use their Android phones to upload images to the gallery on their profile pages. All I can see on page 1 of the search results is a bunch of unoriginal rehashed press releases from experts who don’t Read More